As a Marketing Manager with over 10 years of experience, I have successfully lead end-to-end campaigns. My expertise lies in leveraging digital marketing strategies to increase website traffic, drive downloads, and enhance revenue with data-driven insights I'm recognized for actively monitoring and reporting marketing objectives, fostering effective internal communication.
With a practical and results-oriented approach, I am dedicated to making a meaningful impact in my next professional role and contributing as a key leader in any team. My background in digital design and UX allows me to better understand the day-to-day needs of marketing and design teams.
About Me
American Express / PAYBACK MX @ Bavaria , Munich and Mexico City
(Nov 2013-Aug 2023)
Organized and analyzed data and digital marketing results. Performed in-depth data validation along with the global team as Digital Marketing Manager.
Working as Marketing Senior Coordinator I built the UX for payback.mx site and app as well Developed SEO and ASO for the company digital products.
I started in American Express/PAYBACK MX as a Marketing Coordinator in American Express/PAYBACK in 2013 and the first project I was involved in; was creating from scratch the payback.mx site project and app and making happen the Q&A testing implementations and let´s don´t forget my expertise in Adobe Analytics insights skills.
SEQUAL SOLUTIONS @ Mexico City
(June 2009 -Nov 2013)
Then I entered the digital world 100% at Sequal Solutions, where I held the position of E-mail Marketing Coordinator, designing the graphic content for the different project management courses that the company provided, I also started measuring campaigns for the decision making according to the open rate and updating content weekly within its digital media channels.
Crayola @ Mexico City
(March 2008 -June 2009)
After graduating from university, my first job was at Crayola ®, where I began as a Graphic Designer, adapting the image of the company's products, as well as translating the arts and campaigns for its launch in Mexico
Experience
Graphic Design Bachelor Degree - Universidad Tecnológica de México (2004-2008)
Web Design - Edumac (2008-2009)
I'm not just armed with a degree; I've got a passion for Digital Marketing, cultivated through hands-on projects like managing PAYBACK.MX app and portal digital products. Now, armed with knowledge and fueled by curiosity, I'm ready to tackle the challenges in Digital Marketing Area. Let's make an impact.
Education